1. Use Coupon Codes in a Crowded Market The problem with coupon codes is that you’ve jumped into the game of competing on price. That might not be a good strategy for service providers or those businesses with a unique product that is only distributed on their sites. However, coupon codes can be very smart […]
Category archives for Business Time
The online coupon seems like a simple, straightforward way to increase conversions, but that’s not necessarily the case. Rock-bottom discounts (see: Groupon) can actually have a negative effect on a booming web business. Instead of using coupon codes to spur sales at checkout, savvy business owners are finding ways to leverage discounts to track customers, […]
The end of the year is close and it is time for market analysis and research to make their way to the Internet and the press. It is interesting to see what the marketing milieu for the next year will be. Some popular economic websites such as Trend Watching are always ready with fascinating analysis […]
Well, it’s part of business, isn’t it! We all have nightmares in our jobs. But those we call “PR blunders” seem like to be the worst of all. PR blunders usually arise from customer dissatisfaction and the worst thing about them is that when you look back, they could all have been avoided. Now, relax […]